Jumia

Jumia — "the Amazon of Africa," the first African tech company listed on the NYSE.

Country:Nigeria

Language:English

Published:2026-01-10

Audience:Business students, entrepreneurs, e-commerce professionals

Jumia Technologies AG is a pan-African e-commerce platform, often called "the Amazon of Africa." Founded in 2012 in Lagos, Nigeria, it operates in 11 African countries including Nigeria, Egypt, Kenya, Morocco, Ghana, South Africa and Ivory Coast. In 2019 Jumia became the first African tech startup to list on the New York Stock Exchange (NYSE: JMIA). The platform offers a marketplace for electronics, fashion, groceries and other goods, along with JumiaPay (digital payments) and Jumia Logistics (last-mile delivery network). Jumia has adapted its model to African markets by supporting cash-on-delivery, which accounts for a large share of orders given low credit card penetration.

Keywords

Jumia

Nigeria

e-commerce

NYSE

Africa

marketplace

Source & licence

Source: Wikipedia

URL: https://en.wikipedia.org/wiki/Jumia

Licence: CC BY-SA 4.0

Wikipedia attribution required under CC BY-SA 4.0.

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